Overview

Get free counselling on Digital Marketing Course

We bring forth an education that is not only pocket-friendly but also worth every penny. Our classes are interactive and students are provided with an environment where they are free to explore all the possibilities. We reckon that having problem-solving classes helps to generate positive vibes among students which thereby helps them to gain confidence when faced by a similar issue later in life. Our spacious classes are provided with all the necessary facilities to work towards the aim of creating the best learning experience for students as well as professionals.

What will you learn?

Students will learn: Fundamental of Digital Marketing, Content Marketing, Design, Website Creation, Advance Social Media Marketing, Paid Media - Social Media (Advance Level), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Analytics, Email Marketing, Affiliate Marketing, Media Planning, Art of Pitching, Influencers Marketing, Blogging, Online Reputation Management (ORM), Mobile Marketing, E-Commerce & Drop Shipping, and Digital Planning.

Who Is This Course For?

  • Working class professionals who require digital marketing to excel in their career.
  • Students who wish acquire the digital marketing skills to pursue their future ambitions and goals.
  • Entrepreneurs who wish to speed up their business reach and take it new heights.
  • Freelancers who wish to promote products and services of companies online.
  • Women, especially moms who wish to continue their career by earning through work from home.

Requirements

  • Basic knowledge of computers.
  • Lectures will be commenced in English language.
  • Possession of laptop to get hands-on training facilities from the institute.
  • Passion, dedication, and consistency to learn digital marketing course.

Free counselling for Digital Marketing Course in Mumbai

Curriculum

– Introduction & importance of Digital Marketing

– Traditional Marketing vs Digital Marketing

– Core concepts of Digital Marketing

– How to build a Digital Marketing Plan

– Key components of Digital Marketing

– Understanding Content Marketing

– Content on different platforms

– Power of story telling for business

– Generating content ideas

– Building a content strategy

– Making Content Calendars

– Preparing & Re-purposing content buckets

– Tools to check grammar & plagiarism

– Creating attractive social media designs with photoshop

– Importance of visual content in Digital

– Understanding design language

– Using free online tools to create graphics, videos & gifs

– Creative copy writing to make impactful post and ads

– Creation of website from scratch

– Adding various plugins to the website

– Live chat addition on the website

– Understanding website analytics

– Creation of lead funnel on the website

– Understanding various social media platforms

– How to effectively grow fan base on Social Media

– Creating Social Media strategy

– Social Media content amplification

– Creating ads on Facebook, Instagram

– Running highly targeted ads

– Paid campaign optimization

– Objective based ads like

– Lead generation, video views, engagement, app installs and website visits

– Effective ad campaign strategy

– Types of SEO

– How to Perform On Page SEO on your site

– Dejargoning SEO terminologies

– Creating SEO optimized Content for website

– How to develop a link building strategy

– How to perform off page SEO

– Introduction to blackhat SEO

– How to use Blogging as an SEO tools

– How to improve site speed

– Learning about innovative techniques to build inbound links

– How to perform local SEO

– How to perform Video SEO

– How to measure and analyse SEO performance

– Overview of Search Engine Marketing

– Understanding concept of Pay Per click (PPC)

– Introduction to Paid Advertising Services

– How to set up an account on Google Adwords

– Understanding types of Keywords

– Using Google keyword planner tools

– How to set up campaigns on Google Adwords

– How to target right customers with Demographics, interest, location etc

– How to set the right bid on Google Adwords

– How to work with Ad Groups & conduct A/B testing

– Understanding importance of Quality score & how to improve quality score

– Introduction to Web analytics

– How does web analytics help

– Advantages of integrating web analytics

– Introduction to Google Analytics

– Implementation of tracking code

– Reading the google analytics data

– Demystifying Analytics terminology

– Implement, configure and use Google Analytics

– How to use Google Analytics to improve your website

– Setting up Key Performance Indicators (KPIs)

– How to set up goals and funnels on Google Analytics

– Using key tools and diagnostics based on different website objectives

– How to make reports using Google analytics

– Run effective email marketing campaigns

– Working with tools like mailchimp & send in blue

– Create impactful email templates

– How to set up a campaign for email marketing

– Configure drip marketing

– Introduction to Affiliate Marketing

– How to become an affiliate for a product

– How to set up affiliate marketing campaigns

– Using Webinar, Youtube videos, blogs as a tool to promote affiliate products

– Understanding media planning

– Media Planning terms – CPC, CTR, CPS etc

– Search based media planning

– Creating a robust media plan

– Media budgeting

– Pitching essentials

– Best practices of pitching

– Client negotiation

– Creation of full fledged client pitch

– How to engage with influencers

– Engage, negotiate and implementation of influencer

– Strategically create influencer marketing campaign

– How to create an influencer progress report marketing campaign

– Overview on blogging industry

– How to make a blog section on a website

– How to design a blog using custom themes

– Analyse the impactfulness of headline using tools

– Check blog content plagiarism

– How to monetise your blog

– How to optimize your blog

– Core understanding of ORM

– Digital crisis management

– Hands-on experience on ORM tools

– Best ORM case studies

– Making of an ORM report

– Introduction & importance of mobile marketing

– Mobile app marketing

– App review marketing and management

– Mobile web advertising

– App store optimization

– Creating app engagement

– Mobile marketing trends & case studies

– Whats App marketing

– Set-up your store on eCom platforms

– How to start selling on Amazon & Flipkart

– Optimize your products on eCom website

– Understand the fundamentals of drop shipping

– How to start the drop shipping business

– Create a digital marketing road-map for your company, startup & self

– Make digital audit and SWOT analysis

– Creation of a professional digital pitch for a client

– Showcasing of some of the best digital marketing pitches by world’s best agencies

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