In this era where technological advancements are at its peak, Digital Marketing has gained immense popularity. Around 60% of the world’s population uses the internet. As digitization continues at a rapid pace, any business that does not adapt to the new era of marketing and communication is in danger of losing out. Digital media is no longer a medium, but a way of doing business.
What is digital marketing ?
Digital Marketing is the New Normal of Marketing. It is different from traditional marketing. It’s a process of branding or advertising your products or services through digital platforms like Search engines, websites, social media, email and mobile applications.
Why should you choose Digital Marketing as your career?
- Creative Freedom
Digital Marketing allows creative freedom. Unlike many technical professional fields like finance, digital marketing provides an opportunity for many creative people. Creative freedom is based on the idea of free thinking and adopting an approach that is outside the box.
- Fast Growth
Marketing methods have evolved over the years and in the current situation, the scope of digital marketing is increasing day by day. Most of the companies and brands are shifting to digital marketing as it allows advertisers to reach a worldwide market by targeting customers online.
- Remote working
In Pandemic situations like Covid-19, when the world is at standstill and businesses are in a state of turmoil and uncertainty, Digital Marketing has proved to be a game-changer for many organizations because it allows remote working. You can work from anywhere in the world. You just need a laptop and internet and you’re good to go.
That was all about Digital Marketing. Now let’s see what are the career opportunities this field has to offer. We will see what are the job roles of each and understand if it is a perfect fit for you.
- Social Media Manager
Social Media is no more a primitive way for people to meet and connect but it is now one of the most powerful advertising tools. It’s an amazing platform to connect with your targeted niche. According to the statistics, around 3.81 billion people are using social media hence it proves that social media is one of the prominent ways to get your brand into the limelight.
The role of social media manager is to enhance social media presence, interact with the target audience, create engaging content, promote the brand and expand the opportunities for increasing the revenue (ROI) by implementing social media campaigns.
If you think you have the above skills and interests, you are probably the right fit for this Job.
- Content Writer
Marketing is incomplete without good content. You wouldn’t have reached till this paragraph if you didn’t like the content which proves my second point. Any kind of writing can be an art, but creative thinking is the key.
To be a good content writer you need to write content that your audience will find valuable and engaging. Every webpage should have an attractive headline so as to grab the reader’s attention. If you’re good at literature and a creative thinker this is an ideal job for you.
- Pay per click specialist
Pay per click is a paid form of advertisement to drive traffic on your website. It involves running ads on Google, Bing and various other social media platforms. Pay per click advertising is perhaps the most popular form of advertising.
The role of a PPC Specialist is to advertise, plan and optimize the effectiveness of online advertising campaigns. If you have an analytical mind, love for number crunching and attention to detail you can go ahead for a job here.
- Sales Manager
Sales are carried out in all kinds of business be it goods or services.A sales manager leads a sales team to plan, analyze data and assigns sales territories. They aim to convert leads into conversations.
If you are an extrovert, good at negotiations and most importantly if you have the never give up attitude you are most suitable for this job.
- SEO Specialist(Search Engines Optimization)
SEO is an art. It’s an art of designing and developing a website to rank well in the search engine results. It is an organic way to improve the volume and quality of traffic to a website.
Most of the techniques that are used to optimize a page usually includes writing content for different web pages. So if you’re looking to be an SEO expert in the future, the first and most important skill that you must possess is ‘Content writing’.
Along with this ‘Technical writing’ is also important. It includes engaging with the customers by incorporating SEO keywords within the content. For technical writing, always think from the user’s perspective. Think about what they will type on the search engine and plan your keywords accordingly.
Seo is an on-going process and not a one-time event. The search engine keeps on changing and evolving. So you need to be patient and keep working.
If you have all the above skills this job is a perfect fit for you.
- Graphic Designer
Graphic designers are visual communicators. They communicate ideas through designs. Graphics Designers design visuals for product branding, advertising campaigns using the graphics designing tools i.e Adobe Photoshop, Illustration, After effects, Corel draw, etc.
If you have the technical skills to use the above design software programs, possess knowledge about design elements such as color and composition and have an artistic and creative mind you should definitely go ahead for a job in Graphics Designing.
Let’s get your career started in Digital Marketing .