India is the fastest growing internet market in the world and is projected to have over 840 million internet users by 2022S
Scope of Digital Marketing in India is huge – it’s a great way to get your business seen by people online. As internet connectivity and mobile phone usage are increasing at an exponential rate, it has become a necessity for companies to use digital marketing tools to reach out to their customers. It is estimated that close to 67% of the Indian population will be on social media by 2025. Companies are also leveraging mobile apps for marketing due to its widespread usage among Indians – with nearly 760 million smartphone users in India, smartphones have become a great way for marketers to interact with their customers.
Digital marketing has been pivotal in building an online presence for many companies, especially startups or SMEs who do not have enough budget or manpower to engage offline audience.
In this blog we will systematically deep dive into the scope of Digital Marketing in India in the year 2021 and 2022.
What is Digital Marketing?
Digital marketing is a constantly changing industry that is quickly becoming the most popular form of marketing.
Digital Marketing is the process of promoting your business or product on the internet through various channels and platforms. It includes both online and offline activities such as social media advertising, search engine optimization, email marketing, display advertising etc.
The key to successful digital marketing is to create a strategy that best suits you and your business needs. You should know what type of content will work for you (video, blog post or social media) and where to put it for maximum exposure.
Current State of Digital Marketing in India
Digital Marketing in India has been growing by leaps and bounds in the past few years. With the rise in smartphones, internet penetration, and social media platforms, it has become easier for companies to reach out to wider audiences.
Digital marketing is a type of marketing that takes advantage of digital technologies like social media, e-commerce websites and search engines to reach potential customers. Digital marketing also includes mobile advertising.
How is Digital Marketing Evolving in India?
With emerging technologies such as AI, chatbots and virtual reality, digital marketing is evolving to fit the needs of the current generation. It is important for marketers to understand these changes in order to stay up-to-date and be able to be successful.
Digital Marketing has evolved over time to suit the needs of today’s technology savvy consumers. As a result, we are seeing new emerging technologies like chatbots and virtual reality being integrated into marketing campaigns. In order for marketers to stay successful, they need to keep up with these changes in order not fall behind as the future of Marketing evolves.
Digital’s Rise to Be a Mainstream Medium
Digital marketing has become a mainstream marketing tool because of its ability to reach large audiences and its low cost. Digital advertising has made it possible for marketers to reach a large customer base at an affordable cost.
With digital, the customer has more control over what they see and where they see it, which is not something that happens when you are watching TV or reading a print publication.
Digital technology has allowed marketers to connect with consumers in more ways than one, providing them with constant access as well as an increasing amount of information regarding the products being marketed or sold.
Digital marketing can be seen as both a challenge and an opportunity for brands looking for new ways to reach customers who are increasingly looking online for their needs.
Various Challenges for Future Growth of Digital Marketing Industry in India
India is one of the fastest-growing economies and the digital marketing industry is on an upward trend. As digital marketing becomes more and more important in this new era, it will be essential for the industry to adjust to new regulations and technological changes before even more challenges arise.
New technologies have given marketers a new set of tools that they can use to boost their businesses. However, it has also introduced newer challenges for them.
The most prominent challenge that has emerged is the need for marketers to get themselves up to speed with these latest technologies. With every update in technology, there are newer tools coming out which marketers need to learn.
The latest hurdle they face is trying not only to keep up with these emerging technologies but also making sure that they understand how it impacts their business or industry.
Conclusion: Why You Should Explore the Digital Marketing in India 2021-2022
Digital marketing is a key component of any business plan. With the increased internet penetration in India, there are more opportunities for businesses to expand their reach.
The scope of digital marketing in 2022 will be boosted by an increase in use of smartphones, mobile apps and social media. This will provide marketers with new ways to interact with their audiences and customers. The other factor that will impact the scope of digital marketing is the advent of AI assistants which will help keep your audience interested.
The North Storm Academy is a top-notch marketing institute that offers digital marketing courses for individuals
We offer various kinds of digital marketing courses for individuals who are looking to build a career in the field. The academy provides an industry-relevant education, which is why it has been successfully delivering high quality education with a focus on practical application, for more than 13 years.
The curriculum covers various topics such as: analytics, SEO, social media advertising and campaign management. In addition to this, the institute also offers free resources like eBooks and software-training modules that can be accessed over the internet.