DIGITAL MARKETING CLASSROOM COURSE
CLASSROOM COURSE IN MUMBAI
Why are we one of kind?
Classroom Lectures
All our lectures are live with dedicated Q&A session
100% Practical
Absolute practical training with live projects.
IIM Faculty
Our faculty teach at IIM, SP Jain, NMIMS and have avg rating of 4.8
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Modules covered in the course
Social Media
Content Marketing
Google Ads
SEO
Analytics
Email Marketing
Affiliate & Influencer Marketing
Blogging
Digital Marketing Plan
Social Media
Indepth Social Media Marketing
Social Media is growing and so do brands wish to grow on Social Media, the full stack covers indepth social media marketing. This includes:
1. Social media organic growth
2. Paid promotion on social media
1. Social media organic growth
2. Paid promotion on social media
3. Custom targeting
4. Social Media lead generation
5. Social Media growth hacks
4. Social Media lead generation
5. Social Media growth hacks
6. Platforms covered – Facebook, Instagram, Twitter & Linkedin
Content Marketing
Content is the crux of any successful marketing campaign, the full stack digital marketing covers:
1. Client persona
2. Design thinking
2. Design thinking
3. Graphic creation
4. Handson exploring design tools
5. Content calendar
4. Handson exploring design tools
5. Content calendar
6. Creation of content buckets
Google Ads
Search ads, YouTube ads and Display ads:
Google ads are the most effective medium of ads which delivers ROI when optimized.
1. A-Z of search ads
2. Keyword research tool
2. Keyword research tool
3. Search campaign optimization
4. YouTube ads and optimization
5. Google display ad network
4. YouTube ads and optimization
5. Google display ad network
6. Google ads reporting and analytics
SEO
Search Engine Optimization emphasis on getting a website on top of search engine to give organic traffic to the website.
1. Dejargoning SEO terminologies
2. Creating SEO optimized Content for website
2. Creating SEO optimized Content for website
3. Link building strategy
4. On page and off page SEO
5. How to perform local SEO
4. On page and off page SEO
5. How to perform local SEO
6. Measuring and analyse SEO performance
Analytics
Data visualization helps understand consumer behaviour better, Google Analytics is the most important analytics tool for any online business.
1. Introduction to Google Analytics
2. Demystifying Analytics terminology
2. Demystifying Analytics terminology
3. Setting up Key Performance Indicators (KPIs)
4. Key tools and diagnostics based on different website objectives
5. Implement, configure and use Google Analytics
4. Key tools and diagnostics based on different website objectives
5. Implement, configure and use Google Analytics
6. Setting Google analytics automated reporting
Email Marketing
The most widely used e-marketing platform is email, effective email marketing campaigns always generate results.
1. Introduction to email marketing tools
2. Run effective email marketing campaigns
2. Run effective email marketing campaigns
3. Creation of impactful email templates
4. Drip campaigns in email marketing
5. Personalization of email campaigns
4. Drip campaigns in email marketing
5. Personalization of email campaigns
6. Automation of email marketing campaigns
Affiliate & Influencer Marketing
Affiliate marketing helps generate revenue with little investment and by using your online reach and influencer marketing helps you build authority
1. Introduction to affiliate marketing & Influencer marketingå
2. How to become an affiliate for a product
2. How to become an affiliate for a product
3. How to set up affiliate marketing campaigns
4. Drip campaigns in email marketing
5. Using Webinar, Youtube videos, blogs as a tool to promote affiliate products
4. Drip campaigns in email marketing
5. Using Webinar, Youtube videos, blogs as a tool to promote affiliate products
6. How to build authority by influencing others
6. In class joining of one of the world’s biggest affiliate program
Blogging
Blogging is a written medium of expressing thoughts and story telling online. Blogging helps in Search Engine Optimization (SEO) and affiliate marketing.
1. Overview on blogging industry
2. How to design a blog using custom themes
2. How to design a blog using custom themes
3. Analyse the impactfulness of headline using tools
4. How to design a blog using custom themes
5. Check blog content plagiarism
4. How to design a blog using custom themes
5. Check blog content plagiarism
6. How to optimize your blog
Digital Marketing Plan
Digital Marketing is not complete unless you start making a plan and know how to pitch a client or make a plan for your company
1. How to make a plan
2. How to budget for a digital marketing campaign
2. How to budget for a digital marketing campaign
3. How to make an agency style deck
4. How to plan for campaigns
4. How to plan for campaigns
Compare before you enroll
North Storm Academy
₨
45,000
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Live lectures -
Dedicated doubt solving
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IIM faculty
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Lifetime access
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100% Placement assistance
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Work on real life client
Others
₨
89,000
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Recorded Lectures
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Random doubt solving
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Random faculty
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No lifetime access
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No Placement guarantee
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No real life exposure
Creative Campus
At North Storm Academy we do not just have a classroom, but creative labs. Beautifully designed North Storm Academy’s campus is an innovative, inclusive space designed to help you bring your creative vision to life! Design. Connect. Create. Network and share what you’re most excited about today. This is where you will learn and grow!
Contact us for a free counselling
Here it from our students
The North Storm Academy team was really enthusiastic about teaching valuable skills. Parts of the session I loved the most were resume making and social media advertising.
Hriday Ghosh
It was an awesome experience to know about digital marketing. I would like to thank North Storm Academy for providing us such good content about affiliate marketing. Really loved these session.
Steffie Rodrigues
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