Paid Media

Paid media refers to external marketing efforts that involve a paid placement. It includes PPC advertising, branded content, and display ads. It is essential for revenue growth, brand awareness for online businesses. Organic media is content that organically travels across the web based on its popularity and inherent value, such as reviews and social media comments. Paid media, on the other hand, is closer to traditional marketing, whereby you pay a third party to broadcast your message to other individuals.