With the outbreak of coronavirus, the world has been facing manifold odds including the worldwide lockdown, shut down of countless businesses, a decline in cash flow and so on. 

However, some brands have been successful in turning this crisis into an extraordinary opportunity.

These 4 brands are listed below:

 1. Cure.fit

This fitness startup launched #ForTheLoveOfFit campaign. The company started free virtual fitness classes with a cool energy track that gives an instant score. They also got celebrity experts on their platform. 

Jhonty Rodes, AB de Villiers, Norah Fatehi, Hrithik Roshan, Tiger Shroff, and Milind Soman are just a few to name. 

Reasons for success

  • Technology Implementation
  • Energy Meter Senses
  • Social Media Challenge

Results

  • Tremendous Branding
  • Two lakh active users during lockdown

2. Coursera

This popular e-learning platform encouraged students and professionals all around the world to utilize this lockdown productively by offering 3,800 courses and 400 specializations absolutely free of cost. 

Learning and acquiring a new skill has never been easier!

Reasons for success

  • Free of Cost
  • Access to the Remotest Area
  • Easy & Convenient Learning

Results

  • Increased Productivity
  • Created Job Opportunities
  • Evolved Educational Methods & Techniques

3. Netflix

Netflix added a record of 15.8 million paid subscribers across the world in the quarter ended March 2020, bringing its global total base to 182.9 million. The quarterly revenue of the company stood at USD 5.77 billion.

“La Casa de Papel was a huge hit in India for us as well as most of our other originals out of the U.S.” – Ted Sarandos (Netflix chief content officer)

Reasons for success

  • Helps Beat Lockdown Blues
  • Local Content Engagement
  • Device Compatibility

Results

  • Share Price Climbed More Than 30%
  • Skyrocketing No. of Subscribers
  • Binge Watching Lifestyle

4. Zoom

On Monday March 23, Zoom was downloaded 2.13 million times worldwide according to app tracking firm Apptopia. Two months prior, the app had just under 56,000 global downloads in a day.

Reasons for success

  • Customer-driven application
  • Became a product that could sell itself
  • Effective Marketing Strategies such as -Over 30,000 top-performing organic keywords

Results

  • Valued at more than $17 Billion
  • Have approx 74,100 customers
  • Just eight years old and listed on NASDAQ
  • Earned $166.6 million in revenue in the last three months