By 2020 the expected value of India’s Digital Advertising Industry will soon exceed the INR 255 billion marks from a 33.5% according to a recent survey.
India has become one of the largest growing digital markets globally, thereby increasing the scope for digital marketers. Now, they are reaping its benefits and thriving in every corner of this dynamic business. By the end of the year 2020, the digital industry will produce more than 20 lakhs job in India.
Coming years will demonstrate more impact of digitization and hence it would be evident in the economy of the country.
Stats Related to the Growth in Digital Marketing in 2020
- The growth in digital marketing is likely to be at an average of 14 percent annually.
- Digital services are accessed almost 220 million users through their smartphones.
- In India, the digital advertising has reached the $1 billion mark by the end of the financial year 2016–17.
- The largest share of the total digital advertisement spends is made by the search and display ad.
- The customers of the new generation used to check their smart devices every 9.6 minutes or every 159 times a day.
- The overall ad share of digital media remains around 12 percent and it is expected to grow up to 24 percent by 2020.
Stats Related to the Scope of Digital Marketing in 2020
- The growth of India’s digital advertising industry is at 33.5%.
- Digital advertising is likely to grow at an average of 14% annually.
- The number of users in India is growing at a very fast pace at 38%.
- By 2020, in India digital Industry will produce more than 20 lakhs job.
- In December 2016, the number of internet users in India was at 432 million.
- By 2017 the number of mobile internet users in India has reached 420 million.
- Customers of the new generation check their smart devices every 9.6 minutes.
- In the financial year, 2016–17 digital marketing in India reached the $1 billion mark.
- The number of mobile internet users by 2021 in India is estimated to reach 829 million.
- The value of the digital marketing industry will exceed the INR 225 billion marks by 2020.
- There are 220 Million users who are accessing digital services through their smartphones.
- The largest share of the total digital advertisement spends is the search and display commands.
- Digital media is expected to grow up to 24% by 2020 which now stands around 12% of the overall ad share.
Stats Related to Growth in Indian Internet Users
In 2019, India had over 525 million internet users across the country according to Statista.com. This figure is projected to grow to over 660 million users by 2023, indicating a big market potential in internet services for the south Asian country. In fact, India was ranked as the second largest online market worldwide in 2019, coming second only to China. The number of internet users was estimated to increase in both urban as well as rural regions, indicating a dynamic growth in access to internet.
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Various factors have increased the scope and growth of digital marketing worldwide. Owing to these dynamic changes, gigantic opportunities await for skilled individuals. One of the many reasons why individuals should equip themselves with this world-class skill.
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